Macro and Micro Environmental Forces Essay

show updoor(a) factors atomic number 18 usu in ally divided into micro and macro surround. macro environment is about external uplifteder assure forces which do not affect an organization traffic as yet or directly scarcely whitethorn do so in the future. External factors whitethorn accept economic, technological, competition, political/ reasoned, and hearty-cultural factors. Political factors these ar factors that relates to political brass and political instability of countries where noia conjunction wish to foodstuff its products i. e. Nokia 5800XpressMusic and its unison features. This lead demand scrutinizing the system of government that such target countries adjudge adopted.Nokia allowing so take in to decide whether to cast in communist or capitalist countries by and by c beful consideration of each political system in terms of carrying out business in the chosen domain of interest. It is recommended that Nokia Comp whatsoever should invest in th ose countries with flexible capitalist political systems beca drop it allows labour, capital and resources to run for freely in and out of their countries indeed qualification those destinations the best target commercializes for Nokia to commercialise its models as tumefy as the asseverate features of euphony that it offers.External factors analytic thinking can be best explained as follows (Nokia for Business, 2008). economic Factors this result refer Nokia Comp all analyzing the economic factors that may hinder or augment its operations in the target countries. Such trade barriers like restriction of imports and exports as puff up as foreign commuting rate systems should be c atomic number 18fully evaluated by the oversight of Nokia in parade to carry out its operations without economic constraints.Other economic factors of importance to be analyzed by the keep participation will imply, splashiness in crabby anticipated inflation, balance of remunerationme nts, counter trade, fiscal and monetary policies among other significant factors. Although Nokia may not be subjected to many of the above factors it will be wise to critically analyze deeply the factors particularly inflation and foreign exchange systems by utilizing divination techniques that can give the company a make pass picture of the future (Lionel Laurent, 2008).Social Factors this will involve the direction of Nokia Company analyzing income level, social structures, educational backgrounds, and pietism and family units before bewraying its juvenile Nokia earphones such as Nokia 5800XpressMusic models that comes with advance features to the community. History reveals that social factors play a major in role in physical exercise of go in the society for example round religious beliefs may not allow unalike kinds of practice of medicine to be played. Therefore, it will be prudent for Nokia to fleetly identify the salutary wing kind of music for the right cons umers as sanitary as for the right commercializes.Social factors may influence beliefs, interests and attitudes of the consumers and thitherfore the management of Nokia Company has to consider in details such factors in order to avoid losses associated with these social factors. Technological Factors engine room and innovations require issuingn nitty-gritty stage in afflicting to achieve a considerable commercialize sh be by firms in many industries. Technology provides an opportunity to the firm of expanding with utilization of advanced technologies still at the aforementioned(prenominal) time it may contribute negatively to mart participation for example where businesses use technologies to compete unsportingly.Nokia will have to utilize advance technologies for example the use of internet grocerying while trying to explore impertinent merchandises in the target market. Such technologies will be useful in that it will go on time and pecuniary resources that could have been spent and therefore the management can therefore use the sp atomic number 18 resources in further expansion or pay back its sh beholders returns thus getting surveyholder sureness in the process (Nokia for Business, 2008).Legal Factors All businesses including Nokia must(prenominal) operate in a business environment deemed to be legal by the target market. The company will therefore have to ensure that the trade of Nokia 5800XpressMusic series with its all contents that include advance music features atomic number 18 allowed by the host country in order to avoid unnecessary legal battles. Nokia too should observe the vivacious laws regarding to business legal proceeding in the target market particularly avoiding unfair competition.Also it should observe other legal aspects such as the aras of corporate social responsibility whereby Nokia will be expected to manufacture and sell its products at the homogeneous time protecting the environment and benefiting th e adjoin community by employing them and besides participating in community projects (Lionel Laurent, 2008). On the other hand micro environment is about actual and political transactions used in a firm and its environment in day to day activities of a company that include customers, suppliers, intermediaries among others.One of such micro factors is the transport of rivalry among Established Companies it is true that Nokia faces a truly private-enterprise(a) environment that has a big density of rival adversarys making it a very competitive venture in its business operations. Take for authority they compete with its rivals across al levels i. e. production of high quality mobile phones with quality features like that of music and hence there is need for Nokia to try all strategies to ensure that it beats its rivals as well attracting more than customers every day.Nokia is more organized and have fail strategies than the new ones that come up and therefore have a competit ive edge over the others. An constituted company will mean having a well developed network that has a good customer base and that is supported by customer truth and therefore locking out the new firms that try to make an impact by trying the existing markets. The well established pharmaceutical firms give a big challenge to the new companies in the market that try to make their products known.Even though sculptural relief products like iphones are received in telecommunication industry, it becomes easy for the Nokia to push customers to start using its new mobile series in the market since it has a name in the market and customers are liege to them (Nokia Inc. 2007). The other factor is that of the bargaining index finger of suppliers. Suppliers take advantage of their unique supplies to ask and bargain for what they emergency and enjoy the monopoly and charge expensively for the products or services that they offer.Customers are very sensitive to any changes that may affect them that are caused by the bargaining power of the suppliers. Suppliers are a competitive threat in telecommunication industry because they can raise the prices of new and the old supplies and therefore making the customers to try interpose products such as phones and iphones that can satisfy the same needs. Suppliers may apostrophize Nokia a lot of financial constrain if they switch and fail to supply move that are used for manufacturing such phones like Nokia 5800XoressMusic series (Botan, 1993).Individuals may prefer to try the substitutes e. g. iphones concord to their financial therefore Nokia must try as more as possible to bargain well with its suppliers so that it may get quality products at the right price so that it may also sell and price its products like Nokia 5800XoressMusic series at a an affordable price when compared to its competitors. Recommendations for Strategic Marketing trainingNokia can enter into articulate venture with any firm in the telecommunica tion industry in order to reach to more customers. The joint ventures are forms of market entry that allows for technology sharing and joint product development which fits the publicity of Nokia 5800XoressMusic series as well as its salient features f music that it offers. The main advantage of joint ventures is to get straightlaced political connections that will allow for favours to be achieved.It is usually suitable when the market power, resources and size of the partner is dispirited compared to the industry leaders. If Nokia enters a joint venture with any company for instance with Apple Company which is unchanging then it will boosts its market power, and thus it will be able to beseeming the demands in that particular region. The main issues that are usually sorted out during the discussions for joint venture are agreement periods, price methods, ownership and control, local firm capabilities and technology transfer.Nokia should also employ porter generic strategies in order to enhance its market share such strategies confide on the dimensions of the strategic scope meaning the market penetration and strategic strength referring to the firms or sustainable competitive advantage such as cost leadership, product differentiation and market segmentation which are required to meet the challenges of the competition. Therefore Nokia can utilize growth strategies, innovative strategies, among others.However, it should be noted that although they are believed to be the best in the market so far, they are yet to be applied by most companies. Nokia should also apply functional strategies in its marketing operations these strategies are developed indoors every department of the company to increase its worldwide sales margins and production. The marketing department can for example prepare an individual schema that will meet the overall Nokias objectives.Other strategies under this include new product development strategies, legal strategies, financial s trategies etc.which can also be set up as autonomous strategic business units that are responsible for all of its operations but answerable to the Nokia top management (Murray, 1989). Encirclement Strategies should also be adopted by Nokia while marketing its Nokia 5800XpressMusic conform to shields phones. This strategy is also called the envelopment strategy and is a more subtle, gentle, broader and a bit non-offensive but denigrating way of attacking the competitor.Normally, this kind of attack is undertaken in two ways. One, introduction of a broader range of products that are similar to the competitors products and each of these products will get a share of the same market the competitor is in this encase Nokia will deliver the 5800X series phones which will overtake other competitors gadgets such as iphones. In the desire run, the competitor will be demoralized, weakened and demoralized leading to a state of siege of the competitor. This eldest method will ensure that full exfoliation confrontation is avoided between the attacker and the target competitor.Secondly, the encirclement can also be based on market niches rather than the products themselves. In this case, the market share is liberated from the target competitor via the expansion of market niches that surround it thus Nokia will have to convert in order to reach to large market share (Lionel Laurent, 2008). Nokia should also draft out clear marketing mixture strategies that will enhance a larger market share. A marketing mix is usually used especially on stigmatisation and advertising as argued by Jerome McCarthy.The populous foursome Ps of marketing mix strategies are utilized, these are Product Product marketing and management aspects deal with the specifications of the actual good or services and how it relates to customer needs in this case the new Nokia 5800xpressMusic post screen phone marketed by Nokia. Such phones should be diverse in its features for instance music enable d and thus meets the expectations of the customers. The characteristics of such 5800Xpress touch screens phones should further be well defined to meet the needs of the consumers (Kottler, 1996).Pricing price is the process of setting a price for a product to be sold in the market and in this case touch screen Nokia 5800XpressMusic to put by Nokia. It will not be unavoidably fixing a monetary value but simply what to be exchanged for the touch screen phone at stake e. g. attention, time etc. Nokia can therefore adopt any of the future(a) pricing strategies to enable Nokia 5800XpressMusic reach its marketing standards. agiotage pricing is where the uniqueness of the touch screen phone is defined such as a meliorate online fee Penetration pricing whereby, once Nokia achieves the market share, it increases the price of its product i.e. Nokia 5800XpressMusic phone. Other strategies may include regional pricing strategy which defines the price according to the regions where the phone s will be sold. Promotion promotion strategy comes in various forms personal selling, publicity, sales promotion or advertising and it refer to the various marketing strategies of convincing the customers to buy the brand, product and in this case Nokia 5800XpressMusic touch screen phone. Nokia should come up with various and best suitable channels of distribution to enable such phones to reach the targeted market.Place place is also the distribution modes which refer to how the touch screen phones gets to the mean customer. Nokia should ensure that the 5800Xpress series touch screen phones are available to customers in time and in contented places in order to satisfy their needs. The utilization of computing machine technology for instance can aid a firm to get access to a wider market thus boosting its business performance (Winer, 2007). Conclusion research reveals that trade has become progressively more global in some scope these days and there are several grounds for this. One of such reasons is the ever advancement in modern technology that is now increasing communication efficiency and modernisation therefore firms like Nokia are now approach stiff competition from its rivals in the fight for accomplishment of larger market share. Increasingly, rapid technology lifecycles has increase competition among multinational firms such as Nokia as to who can produce the best services in the mobile telephony market hence the need to employ competitive marketing and business strategies deferred payment Botan, C. (1993) A human race Approach to Image and morals in International Public Relations daybook of Public Relations Research vol 5 No. 2 Carter, S. and Lee, K. (2005) Global Marketing- Changes, New Challenges and Strategies. 1st Edition, Oxford Press, capital of the United Kingdom Kottler, P. (1996) Principles of Marketing Stages of customer relationships. 4th European Edition, scholar Hall, Harlow Lionel Laurent, (2008) Nokias Trickle-Up Success Retr ieved from http//www. forbes. com/2008/06/18/european-innovation-wireless-tech-innovationeu08-cx_ll_0618wireless.html, accessed on touch twenty-third 2009 Murray, A. (1989) Top management group heterogeneity and firm performance. 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